The Still Branding

In 2022, The Still approached my employer with a large request to create a new website allowing customers to purchase their products online while their inventory was connected to the online platform. The brand had been a big name in liquor sales in their hometown, Lincoln, NE, for over 35 years and hadn’t refreshed its branding. A brand refresh was called into action with their new website update.

The goal for this client was to deliver a new logo that would be distributed in their weekly newsletters and fit into the header of their new website. All the while continuing the history of the old logo to keep the client happy.

The jugs that resembled bootlegger jugs were the most important aspect to incorporate into the new branding. Each logo lockup has a feature of big or small jugs. The font “Blackford” was chosen as it is a vintage classic font that articulates the brand to the viewer. It pairs well with a historical brand that focuses on alcohol. “The” was handrawn because there wasn’t a font that made the perfect T. Finally, the colors were originally more brown-focused and muted, but as a request of the client, they wanted “more color.” After presenting a few variations, they liked the blue and yellow the best.

Brand Design • Logo Design • Identity Strategy • Web Graphics