I chose to create a brand and use the knowledge I've gained through my degrees to execute this brand. I learned a lot about Integrated Marketing Campaigns through my Advertising degree, and I used that knowledge, plus my design skills, to not only think of the brand but execute it as well. Thus, Mnrva (Mi-Ner-Vuh) was created. The idea behind Mnrva was personal to me. At the time, I was devoted to the gym and aesthetic lifting. I knew all about the fitness community and the different types of products women used to supplement their fitness journey. The major problem was that many of these companies needed to be more transparent about their ingredients or, if they were, terrible ones. So, I researched and learned all the essential ingredients for the five products I created.