Coffey and Co. Branding
Coffey and Co. approached my employer in 2022 with a rebrand in mind. They had just moved to a new location in our city and were looking for a fresh, more high-class brand to elevate their business and procure new clients of her target market: people who wanted a luxury interior.
With a brand relaunch in mind, this project aimed to create a new identity representing the brand as higher class. In addition, the client wished to match the feel luxury brands create, like Louis Vuitton and Gucci.
Through a series of iterations, I created a new logo and color palette and chose specific font choices that made an identity for her brand and targeted a luxury clientele. I also created a pattern the client can use on tissue paper displayed in their showroom and business cards.
Brand Design • Logo Design • Identity Strategy