As part of the project, we were allowed to choose from a list of brands provided. I chose three companies: American Eagle, Aerie, and Glossier. I am familiar with the American Eagle and Aerie brand as I have worked there throughout college. At the time, a significant part of American Eagle and Aerie’s brand was size inclusivity (for American Eagle) and no photo editing (for Aerie). I roped Glossier into the three because they had similar brand goals as the other two. I dedicated the design to the good these companies promote, inclusivity with gender, sizes, and realism in portraying their models. I chose a color palette and an experimental design theme to create this piece and received a Silver Addy from the AAF for the project.
Publication Design • Photo Editing • Typography